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Get to Know Your Dedicated Team

“Value your self-worth, build your net worth, live your dreams.”

- Gigi Maxfield

About WWA

Women’s Worth Advisors was designed to be a partner with women through all chapters of their lives. We tend to your innermost financial fears, needs and concerns in our office, in an environment created for you to feel comfortable sharing these conversations.

Our mission is to guide women from diverse financial backgrounds, including underrepresented and underserved populations, as they confront the challenges and opportunities of their lives. Through our 4-step process, the Key Approach, we help our clients not only save for retirement and create wealth, but live out their deepest aspirations. 



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Gigi Maxfield

Investment Advisor

Gigi Maxfield

Gigi Maxfield

Investment Advisor


I’ve dedicated my career to helping women establish financial confidence and stability through the ebbs and flows of their lives. Working closely and collaboratively with you, we begin by defining the hopes and dreams you have for the future and then build a clear, organized plan to get you there. 

A core foundation of my work is recognizing and honoring the worth and value of women. From the caretaking you end up providing to the unique workplace challenges faced, it’s no secret that women often exert uncompensated effort and support. But your experiences and your story hold power—and so do you. My role is to help you find honest empowerment within, and from here, design the life you desire through dynamic financial planning. 

Finances are inextricably linked to how we live and how we feel, and every new life chapter brings with it new financial considerations. This is true for everyone, regardless of income level or circumstances. I believe all women deserve the chance to excel in their lives through financial literacy and wise money management. No matter how much money you have or what you are experiencing, I’m eager to meet you and work with you. 

I am a fully licensed investment advisor. I hold my Series 7, 65, and 63 in securities and insurance, and I bring over a decade of experience in investment advisory. Prior to working in the financial field, my undergraduate university education in art history and administration catapulted me into the world of fine arts and finance at Christie’s and Sotheby’s Auction Houses with exposure to works of arts circling the centuries. As the world of fine art became synonymous with Wall Street, I entered the financial world. 

Living and working in New York and overseas for many years, single, married then divorced, I’ve come to realize how important it is for women to understand the role their finances play in the various stages of their lives into their futures. These experiences set me on a path that led me to Women's Worth Advisors, where I look forward to many more years of being a trusted partner and confidant for the incredible group of women we serve.

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Elizabeth Loda

CERTIFIED FINANCIAL PLANNER™, MBA


Elizabeth Loda

Elizabeth Loda

CERTIFIED FINANCIAL PLANNER™, MBA


As a financial advisor and educator for women, I’m committed to partnering with women on their life journeys. I seek to truly get to know my clients and create close relationships. By understanding your lifestyle, responsibilities and wishes for the future, together we tailor a financial strategy suited to your individual needs. 

Throughout my career, I’ve been fortunate to foster a strong network of women who can learn from one another and create the value they yearn for in their lives. I am also a frequent speaker on financial and women’s issues as well as memorable sailing adventures. The former director of financial planning for a Bluffton-based advisory firm, I also bring over 30 years of experience in private practice. 

My family and I have been residents of Hilton Head Plantation for three decades, and we feel lucky to continue being part of this community. 

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